They learned that a positional statement is a way to tie the marketing mix together to always give your target market the same message. Put more simply...
1. Who are you talking to ?
2. What is your product?
3. How is your product different that the others?
4. Why should the audience believe you?
Other ideas for students to make their cereal box stand out… eye-catching packaging, colors to balance and contrast, simple and clean design, shows movement and energy, etc.